American Family Insurance is a private mutual company Thatfocuses on property, casualty and auto insurance, but also offerscommercial insurance, life, health, and homeowners coverage,as well as investment and retirement-planning products. AFortune 500 company, its revenues for 2008 over $ 6.7 billionwere the resource persons.
American Family Insurance's history began on October 3, 1927,Pls insurance salesman Herman Wittwer opened the doors ofFarmers Mutual Insurance Company in Madison, Wisconsin (notto be confused with the Farmers Insurance Group). At the time,the company's only product was auto insurance and its target market was the Farmers. Wittwer believed Farmers Presentedlower risks than city drivers Often Because They drove less andnot at all in the winter.
Over the years, Farmers Mutual expanded its market andproduct line to meet the changing needs of its customers. In1963, Farmers Mutual changed its name to American FamilyMutual Insurance Company to Reflect its broader customer base.
American Family Insurance's history began on October 3, 1927,Pls insurance salesman Herman Wittwer opened the doors ofFarmers Mutual Insurance Company in Madison, Wisconsin (notto be confused with the Farmers Insurance Group). At the time,the company's only product was auto insurance and its target market was the Farmers. Wittwer believed Farmers Presentedlower risks than city drivers Often Because They drove less andnot at all in the winter.
Over the years, Farmers Mutual expanded its market andproduct line to meet the changing needs of its customers. In1963, Farmers Mutual changed its name to American FamilyMutual Insurance Company to Reflect its broader customer base.
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